Search Engine Optimization on
any web site is as vital as having a web site itself.
In fact having a web site that
has not been properly optimized for the major search engines is
playing Russian roulette with your web business, using 5
bullets instead of one!
Horror stories concerning web
sites are coming out everywhere, from small businesses to large
companies, spending thousands of dollars on "web
designs", maintenance fees, hosting costs and "Who Knows
What" expenses. The bottom line with these Horror Storied web
sites is simple...Major Money Spent and no ROI.
In fairness to the
webmasters/designers, no one can force people to purchase
products, services etc. from the business, that's up to the
business to provide products or services that people are
interested in obtaining. If prices are too high or poor quality
goods or bad services, then it's the business itself to make the
proper changes, making visitors into paying customers.
Now, after saying that, you can't
sell products or services if NO ONE finds your web site and goes
to the web site. If you have ZERO web traffic then you'll receive
ZERO web sales. It's plain and simple.
Having a gorgeous web site with
all the bells and whistles means very little, if no one sees and
visits your web site. Today the majority of web sites are sitting
on the World Wide Web collecting dust as money has been and
continues to be shelled out.
A successful web site has to have
visitors and in order to have visitors, people must find you and
know that your site exists. With billions of web pages on the
major search engines today, in order to be seen, found and
visited, competing for the top positions is absolutely vital using
the important keyword phrases that are associated with your
business.
"Over
90% of the web sites found by internet users are found using
search engines and from this 90%..95% use Google, Yahoo and
MSN"
See
some Stat Facts for "Sponsored Listings"
There are two ways to be seen on
the search engines:
- Sponsored Ads - Purchase spots
on the search engines. These are purchased by bidding on
specific keyword phrases and paying a certain amount per click
through to your site. Depending on the phrase, they can cost a
few cents to many dollars per click through. Google, Yahoo,
MSN etc. offers Sponsored Ads. When you type in a phrase, you
will notice at the top and to the right, search results that
are "separate" from the regular results. They are
called Sponsored Links, Sponsored Sites or Sponsor Results.
These are paid links.
- Organic Rankings - Web sites
are listed and ranked based on the web site itself. This is
where competition for top spots are solely based on the web
site and the quality it offers, not on buying the spot. High
tech designs mean nothing, but a strong SEO themed site means
everything. Quite frankly, most people bypass the sponsored
links, believing the organic rankings have more relevance to
their search.
There is nothing wrong with a
high tech design web site (there are a few marketing concerns with
some). The point is simple...if ANY web site is not search
engine optimized, no matter how beautiful it is, it has a slim
chance of web survival on the internet. The competition is fierce
and is becoming fiercer by the day. You have to have a web game
plan, which includes search engine optimization.
There are many ways to advertise
and promote your web site on the web. Being ranked on the Search
Engines and a visitor pleasing and informative web site
should be the #1 combined concern when having a web site
engineered. That's right, engineered. You are building
a web site to function and provide a positive influence on your
business. A purely graphic dazzling site is like building a
football team using just photos of players to make roster decisions.
Sorry, it takes hard work and research to build a successful
team. You do it when building a successful business and you have
to do it if you want a successful web presence.
Unfortunately, through the
various media incantations in the early years of the internet, it
seemed if you put a web site up, it meant instant
wealth and business success. The Dot commers and Dot com's all
came crashing down with paper wealth.
Now, hard work and SEO
engineering are the foundations. Think...
- What is the
Theme of my web site
- What is the
target audience I want to entice
- Is my site
Clean, Easy Navigation and Focused
- How will
people find my site
- Is my site
ready for the search engines and engineered for rankings with
my theme
- Can I beat my
competition
- Do I have a
marketing Plan along SEO
Remember a SEO
game plan is just as vital as the web site itself.
Start your SEO
web site today with an email
or phone call (406) 777-5485.
An SEO Site takes
the "Random Chance" out of the equation "random
chance for success" and leaves you with "SUCCESS"!
